Internet TV has been promised to customers since the early 90s, but the technology was not up to the necessary pace to allow the proper streaming. Now internet speeds are increasing every year and most people have the necessary wireless broadband that would allow television streaming. Many innovations are being made that will allow for television be streamed to a computer with no issue.
The key to improving live TV online will be updating Flash capabilities that allow for better picture quality and streaming. In recent years this has been updated substantially to make room for movie steaming companies that are offering more and more streaming capabilities. The technology could handle streaming a television show, but more improvements may need to be made if a large audience tries to access a popular show at once.
Many advertisers are switching to internet venues because their messages are getting a higher viewership there than they are on TV. Since the industry is already set up to stream ads online, advertisers can easily transfer their videos to broadband TV. Since the display would be largely the same as venues they are already working in they would not need to recreate the messages they have already created for distribution, saving time and money when switching to Internet TV.
Finally, many people are already accessing their favorite TV shows from cable websites or venues such as Hulu. Making Internet TV a widespread industry standard would not take much effort. TV channels could have their own websites and streaming venues or they could create a shared database that customers could visit, similar to YouTube. Television providers will also need to determine whether or not they want to release shows online during or after their previews on their traditional cable venues.